EU HEALTH FORUM 2026

Join key European and Croatian healthcare stakeholders in a discussion shaping the future of health systems in an evolving global landscape.

April 24, 2026 | Zagreb

Join top experts from policy, science, industry, and regulation to forge sustainable solutions.
Discover how new geopolitical and demographic shifts are reshaping EU healthcare and what it means for Croatia.

ABOUT THE CONFERENCE

EU Health Forum brings together top level experts from healthcare, science, industry, and the regulatory sphere to open a dialogue on the challenges and solutions shaping a more sustainable, efficient, and accessible health system.

KEY TOPICS 2026

This year, we focus on the implementation of European regulations, the strategic resilience of systems and supply chains, data-driven health outcomes, and the role of innovation and prevention in redefining health policy in Croatia and the European Union.
How can we increase the efficiency of the healthcare system?
How can we ensure sustainable access to medicines and innovation?
How can we respond to the pressures of the next decade?

KEY CHALLENGES

1

Changes in the global order are reshaping the rules of the game in healthcare too.

Geopolitical circumstances, population aging, and the rise of chronic diseases are creating pressures that health systems can no longer ignore.
2

Short-term solutions are no longer an option. 

A focus on cost containment misses opportunities for better prevention, efficiency, and long-term sustainability.
3

Healthcare is becoming a strategic issue.

Security of medicine supply, faster access to innovations, and sustainable financing are no longer just health topics, they're political ones.

GOALS OF THE EU HEALTH FORUM

From Vision to Implementation

Geopolitical realities and EU health regulations are changing the rules - but how can they be applied in practice?
The Forum provides a space for concrete interpretations, dialogue, and alignment of strategies between policymakers, healthcare systems, and industry.

Healthcare with a Clear Direction

Through the exchange of best practices, insights, and data, the goal is to chart a path toward healthcare that measures outcomes, invests in innovation, focuses on what delivers results, and meets the real needs of patients.

Collaboration that Delivers Results

Resilience and accessibility, innovation, and efficiency in healthcare depend on coordinated action among all stakeholders. We provide a space for partnerships, idea exchange, and long-term collaboration.

WHY PARTICIPATE

The healthcare system no longer operates by the old rules, and only those who deeply understand it can drive change.
By participating, you gain:
- access to key information on regulatory changes affecting all healthcare stakeholders
- exchange of perspectives with the participants shaping healthcare: from the system, industry, and European institutions
- insights into concrete models of collaboration, supply, investment, and performance measurement
Be part of the conversation that drives change: a place where ideas are encouraged, challenged, and transformed into a clear course of action.

AGENDA

08:30 - 09:00

Registration

SESSION 1.  REDEFINING HEALTHCARE

09:00 – 09:10

Opening of the Forum

Opening remarks by the organizer

09:10 – 09:30 

Opening interview:

Sustainability of the Croatian Healthcare System Under Real Pressures and Future Challenges

09:30 – 09:50

FIRESIDE CHAT:

EU Cardiovascular Plan and Croatian National Priorities

  • What can be expected from the European Plan for Cardiovascular Disease, and how will it be implemented in Croatia?
  • Has Croatia adopted a National Cardiovascular Plan, with measurable 2030 targets and clearly defined implementation leads?
  • Is the National Cardiovascular Disease Registry operational, and how is it being used to inform health policy?

 

09:50 – 10:00

Keynote:

“Croatia Health Profile“ – OECD, European Observatory on Health Systems and Policies and European Commission

10:00 – 10:40

Panel discussion:

The New Anatomy of Healthcare: What Decisions Must We Make? How to Design a Healthcare System That Meets the Needs of Croatian Citizens? 

  • Key levers of efficiency: prevention, priorities, and investment in measurable outcomes
    • A shift towards early diagnosis and timely access to care
    • What Croatia needs to do by 2030 to reduce chronic disease, lower mortality, and extend healthy life years
    • The role of the health system and healthcare professionals, alongside risk factors such as smoking, alcohol, obesity, and physical inactivity

 

10:40 – 10:50

COFFEE BREAK

SESSION 2. EU LEGISLATION AND THE EUROPEAN HEALTH UNION

10:50 – 11:00

Keynote:

EU Regulation in Practice – What Changes for Patients and System

11:00 – 11:40

Panel discussion:

Access to Innovative Therapies and Security of Supply. Can the EU and  the Croatian Healthcare System Deliver it all?

  • EU regulation and investment: how to accelerate innovation and improve access to new therapies (1)
  • Critical medicines and supply security: supply chain resilience and joint procurement (2)
  • Bringing manufacturing back to Europe: how realistic is it, and what needs to change? (3)
  • Critical Medicines Act (CMA): will it increase the availability of critical medicines? (4)
  • “Made in Europe” generic medicines and unmet medical needs: where are the solutions? (5)

(1) EU pharmaceutical reform – Directive (COM/2023/192; EUR-Lex)
(2) European Commission – communication on medicine shortages
(3) European Commission – Critical Medicines Act
(4)European Commission – Critical Medicines Act (official page)
(5) European Commission – communication on medicine shortages

11:40 - 11:50

KEYNOTE

EU Wastewater Directive and the Supply of Medicines

11:50 – 12:30

Panel discussion:

EU Urban Wastewater Treatment Directive: Will Croatia Run Out of Medicines?

  • Member States on alert over the Urban Wastewater Treatment Directive – could Europe face medicine shortages

  • The price of the Directive: shortages or significantly more expensive medicines?

  • Extended Producer Responsibility (EPR): will medicines in Croatia become dramatically more expensive?

  • What is Croatia doing to seek changes to the provisions on “extended producer responsibility”?

  • Could the implementation of the Urban Wastewater Treatment Directive (UWWTD) threaten the long-term sustainability of Croatia’s healthcare system?

12:30 – 13:00

Lunch and networking

SESSION 3: HEALTHCARE OF TOMORROW

13:00 – 13:10

Keynote:

Shaping Healthier Food Environments in Europe: The Role of Fiscal Policy

13:10 – 13:50

Panel discussion:

Fiscal Measures or Education: What Works Better in Changing Unhealthy Habits

  • What does the Croatia Health Profile recommend when it comes to prevention and healthier lifestyles?
  • What is the link between fiscal policy, public health, and the long-term cost of treatment?
  • Can tax policy encourage healthier behavior, or are education and prevention more effective tools?
  • How is Croatia approaching sugar taxation, and is there scope to direct revenues into public health education programs?

13:50 – 14:00

IN FOCUS:

Rare Diseases – Where Does Croatia Stand?

14:00 – 14:40

Panel discussion:

Does Croatia Need a Rare Diseases Action Plan?

  • Where does Croatia stand in implementing the EU Rare Disease Action Plan (RARE 2030), is it connected to the European Reference Networks (ERNs), and which centers are involved?
  • What is the status of Croatia’s national plan for rare diseases?
  • How many patients with rare diseases in Croatia wait more than five years for a diagnosis?
  • What concrete steps are needed to shorten the diagnostic journey?

14:40 – 14:50

CASE STUDY:

 Next-Generation Hospital Healthcare

14:50 - 15:30 

PANEL DISCUSSION: 

Hospitals of the Future

  • Should Croatia reconsider how its hospital system is organized and how healthcare budgets are allocated?
  • Why are Croatian hospitals structurally operating in deficit and is a reorganization of hospitals and the hospital system necessary?
  • Could a strategically designed long-term care system, as suggested in the Croatia Health Profile, ease pressure on hospitals and help reduce healthcare costs?

15:30 – 15:40

Coffee break

SESSION 4: DIGITAL CHALLENGES AND MONITORING TREATMENT OUTCOMES

15:40 – 15:50

KEYNOTE:

Why Measuring Treatment Outcomes Matters

15:50 – 16:30

Panel discussion:

Outcomes and Data-Driven Healthcare

  • How can treatment outcomes become a real measure of health system performance?
  • Why do health outcomes in Croatia remain insufficiently improved despite investment and access to high-cost therapies?
  • Can AI, digitalization, and analytics help reduce complications and improve patients’ quality of life?
  • Is Croatia still lacking a national digital health strategy that includes registries, interoperability, and analytics?

SESSION 5. HEALTH – COST OR INVESTMENT

16:30 – 16:40

KEYNOTE:

Challenges of Financial Sustainability in the Healthcare System

16:40 – 17:10

PANEL DISCUSSION:

Croatian Healthcare Without Debt - Myth or Reality

  • Financial sustainability of the healthcare system – can the Croatian health system become debt-free?
  • Health financing reform: shifting from monthly budget caps to performance- and outcomes-based payment models
  • Digitalization as a tool for improving efficiency, controlling costs, and strengthening collaboration between the public and private healthcare sectors
  • Why do hospitals operate in deficit and is the system in need of reorganization?
  • Prevention as a fiscal tool – is health truly treated as an investment rather than a cost in policy practice?
  • EU Multiannual Financial Framework 2028–2034: healthcare funding priorities and Croatia’s positioning in the negotiations

17:10 – 17:15

Conclusions and closing remarks

17:15 – 18:00

Afterwork networking

REGISTRATION & FEES

Single
- early bird
(07.01. - 23.03.)
€290.00
+ VAT
Single -
Regular
(24.3. - 24.4.)
€350.00
+ VAT
Special Offer
– 1+1
(07.01. - 23.03.)
€450.00
+ VAT
The registration fee includes: admission to the full-day conference, beverages during breaks, and lunch.
For invoices, please contact us via email.

Tickets also available at Eventim ticketing system

UNDER THE PATRONAGE






PAST EVENTS

Irena Hrstić
Minister of Health of the Republic of Croatia
It is crucial to regulate processes so that medicines, once available on the EU market, become available to Croatian patients as quickly as possible and at an affordable price, with the Pharma Package enabling fairer access even in smaller countries like Croatia. At the same time, we must clearly define which medicines are considered critical and determine the level of EU reserves needed to prevent shortages, especially in times of crisis.
Tomislav Sokol
Member of the European Parliament
A balanced regulatory framework is needed - one that supports both innovative and generic manufacturers equally; streamlining procedures must not compromise the quality and safety of therapies.
Ana Gongola
HUP UPL / Sandoz / Lek
Market withdrawals are often driven by unsustainably low prices and administrative burdens; a more stable pricing policy is needed.
Roberta Savli
EFPIA
Protecting regulatory data is essential to safeguard sustainable investment in innovation and to consistently deliver new therapies to patients.
Shaping the Future of Health Together!

Progress in the healthcare sector doesn't happen by chance! It comes from collaboration among all system stakeholders and those who seek to change it. That's why we bring together diverse viewpoints - to drive real, positive change.
ORGANIZER
Contact: 01/4400 492
info@paradigma.biz